A new year means new opportunities! As we settle into 2025, it’s the perfect time to give your social media a refresh and set some exciting new goals for the year ahead. If you’re keen to make 2025 a record-breaking year for your business, here’s four healthy social media marketing habits you should incorporate into your digital strategy…

Invest Time in Creating Video Content

Video content is set to continue its reign as king of social media content in 2025. With this in mind, filming and sharing short-form videos should be a huge priority when planning your content throughout the year.

Whilst it may seem daunting at first, creating video content is a super effective way to engage and reach wider audiences, so it’s worth taking some time to learn the basics. Remember, you don’t have to be an Oscar-worthy director to film great videos—all you need is a phone and a fun, interesting idea!

Our Social Media Video Academy blog series is a great place to start! It’s packed with useful guides and the OCOCO Media team's top tips for creating video for social.

Click here to discover the full series.

Be Consistent on the Relevant Platforms

Facebook is still the world’s most popular social media platform. However, some alternative platforms skyrocketed in popularity last year, and the growth rate of some previously well-established platforms began to slow down. For example, Bluesky topped over 26 million users on January 4th 2025 (Backlinko), a staggering increase in popularity that was potentially influenced by X bringing controversial changes into action.

A report published in October 2024 revealed that the average social media user is active on 6.8 platforms per month.

Therefore, your audience may be evolving and shifting their allegiance to different apps. It’s important to consistently review your digital presence to ensure you’re active exactly where you need to be. If you’re seeing increased engagement on a particular platform, dig in and investigate—it could be a great opportunity to step-up your game in places you hadn’t previously considered!

Don’t forget to also monitor social media news—it’ll help you stay up to date with what’s currently happening online, providing context to the latest changes in the industry and the prosperity of platforms.

Regularly Review Your Analytics

It’s no secret that to understand your audience’s behaviour and preferences on social media, you must regularly review your analytics. Whether you review your content’s performance weekly or monthly, create a habit of carving out time in your diary to do so.

The numbers don’t lie; they’re your golden ticket to tracking success and growth. Take a deep dive into your published content on each platform—see what’s working well and adapt what’s not! If something didn’t quite hit the mark, investigate and question why. In learning from your previous successes and downfalls, you’ll gain vital insight and gain the confidence to try new things.

If you’re keen to get a comprehensive analytic report of your socials, book an OCOCO Media Audit today. Click here to learn more about how it can supercharge your social media marketing.

Prioritise Quality

As we jump into a new year packed with exciting new projects, it can be tempting to jam-pack your social media schedule with lots of content to get the ball rolling. However, don’t forget the golden rule—quality should always prevail over quantity!

Review the standard of your content and set some new guidelines to follow throughout the year. Check the tone, theme and messaging is an accurate representation of your business, and review the grammatical standard to ensure you’re casting your business in the best possible light.

Ready to take your social media to the next level?

OCOCO Media are here to help! Contact us today to book a complimentary consultation with our expert team and learn how to tap into the power of social media.