How to Supercharge Your Social Media Marketing in Q2

As we enter the second quarter of 2025, it’s the perfect time to reassess your social media marketing strategy and ensure you’re getting the most out of every opportunity. We’ve put together our top tips to help you drive engagement, boost brand visibility and achieve your goals. Let’s make this quarter your most successful one yet! 🚀

1. Evaluate Your Performance & Return on Ad Spend (ROAS)

Q2 marks the start of the financial year, so it’s a great idea to assess the performance of your previous paid social media campaigns to ensure every penny of your advertising budget is being spent wisely and effectively.

Start by taking a deep dive into your past campaigns. Which ones worked and which ones didn’t? Which platforms and audiences brought the most value? Focus on key metrics like engagement rates, follower growth and any trends that emerged in Q1. These insights will allow you to refine your approach for Q2 and:

• Optimise your budget allocation

  Shift more resources toward high-performing campaigns and reduce spend on any underperforming ones.

  
  

• Refine your audience targeting

  Use the valuable insights from your Q1 performance to fine-tune your audience and make sure your ads are reaching the right people, at the right time, with the right message.

• Experiment with new ad formats

  Test new ad features, such as carousels and dynamic video content, to explore what truly captures your audience’s attention and drives engagement.

2. Create a Content Calendar

If you want to stay ahead of the game, plan out your content for Q2 to ensure you maintain a steady flow of engaging posts.

Begin by creating a content calendar that sketches out key events, product launches, seasonal trends and holidays. This will help you plan ahead and stay organised. But remember, flexibility is key! If something exciting or time-sensitive arises that would make a great post, be ready to shuffle your content to stay relevant. Your calendar will be your go-to guide, ensuring your content is coherent, whilst also helping you avoid any last-minute scrambles.

A well-planned calendar lets you keep your content varied and fresh. Ensure you’re balancing different formats like photos, videos, infographics, blogs and user-generated content. This diverse mix will keep your audience intrigued and looking forward to what’s next.

3. Check Dimensions and Optimise for Each Platform

The visual appeal of your posts is a game-changer when it comes to creating a cohesive brand experience. If your images or videos don’t meet the platform’s size requirements, they could look awkward, unprofessional and fail to capture your audience’s attention.

If you’ve been on Instagram recently, you’ll notice your grid looks a lot different to how it usually does (goodbye, squares). Q1 brought new image dimensions for several social media platforms, so it’s crucial to keep your visuals updated to avoid any awkward cropping, distortion or pixelated images going forward.

To ensure your content always looks its best, double-check the latest guidelines for each platform and adjust your media accordingly. Check out this handy guide for all the latest dimensions.

4. Upskill Your Team

It’s no secret that the fast-paced world of social media is constantly evolving; trends shift, algorithms change and audiences are always adapting.

Investing in upskilling yourself and your team will ensure you're always ready for what’s next, whether it’s tapping into new tools or mastering emerging trends. Take part in workshops and webinars that focus on everything from platform-specific features to efficient scheduling tools. This investment will keep your team sharp, dynamic and equipped to tackle any challenges in their path.

5. Book an OCOCO Media Audit

Ready to take your social media strategy to the next level in Q2? The OCOCO Media Audit is here to do the heavy lifting to ensure you know how the most out of every opportunity this quarter. Every OCOCO audit includes:

• An analytic KPI report of your paid and organic activity

• A comprehensive social media security review

• A critical compliance check against internal and regulatory guidelines

• A thorough competitor analysis to benchmark your performance

• A tailored roadmap with expert implementation support for training and developing your in-house team

  
  

Delivering actionable insights, the OCOCO Audit will empower you to build digital growth, boost engagement and drive trackable enquiries, with a clear focus on continuous improvement and maximising ROI. It’s the perfect way to start Q2!

Don’t miss out, limited availability remaining! Learn more on our website and book your slot today: https://www.ococomedia.co.uk/post/introducing-the-ococo-social-media-audit