As we head into the fourth and final quarter of the year, there’s still so much you can be doing to maximise your presence on social media and achieve strong results for your business. Whether you’re looking to increase engagement, expand your audience or sell a product, there’s no better time to reassess your strategy and ensure you're getting the most out of the final part of 2024.
There’s Money Left In The Pot
If you have marketing budget remaining, the last quarter is the perfect opportunity to go all out on your paid advertising. Meta advertising is a cost-effective way to get your campaign in front of potential customers. If you're looking to expand your customer base, you can build a custom target audience to advertise to. You can also upload your own data on your current customer base, if you’re looking to market to past customers. If your product/service is B2B, LinkedIn may be the best place to apply your remaining marketing budget. Remember you can trial your campaigns with smaller budget and then choose to invest further when you're happy with your results.
You’ve Blown The Budget
Although we’d always recommend spreading your marketing budget evenly throughout the year, if 2024 has already been busy for you and your business, it’s possible that budget has already been allocated, leaving your with little for the last quarter. Here’s where your organic content becomes more important than ever. Consider diversifying your strategy for the last quarter, by giving a heavy focus on organic content. Remember quality over quantity, so rather than producing more content, instead spend time on creating several pieces of quality content over the quarter. Post your organic content in good time slots to gain maximum visibility.
Video-First Strategy
Make video a key part of your social media strategy as you take on the fourth quarter. Video is a great way to grab attention, and inform and entertain your audience. Remember that less is more and ideally you want to aim for below 30 seconds for your video, particularly on Facebook. Most social networks are viewed on mobile so shoot your videos vertically, and ensure your audio is clear. Use subtitles to help with accessibility and include a clear call-to-action in your post. Consider investing in cost-effective tools to help with recording video, such as a lapel microphone and a tripod.
Seasonal Opportunities
Maximise marketing opportunities in the fourth quarter, including Halloween and Christmas. Seasonal campaigns are a great way to reach your target audience and make the most of the gift-giving period. Get creative with some spooky/festive visuals that will stand out and appeal to your potential customer base. It may only be October, but as your audience begin their Christmas shopping, take the opportunity to put your product front and centre through social media advertising.
Ready to take your social media to the next level this quarter?
There's so much you can be doing right now to sell your product and increase engagement. If you’re keen to shape up your social media and ensure 2024 was an overall success for you and your business, contact us today to book a complimentary consultation.
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