TikTok have released their latest advice for creating successful short-form video content. Although this guidance was released by TikTok themselves, you can also use these tips to improve your video strategy across all networks.
The winning formula is ideally placed for car dealerships looking to use short-form video to sell vehicles and promote their latest offers. Let’s take a look at adapting the formula to create the perfect used car video for a dealership…
x1 Killer Hook
(First 3-5 seconds)
TikTok recommends using the opening section to call out your target audience.
Examples:
Looking for a great deal on a used car?
Going car shopping this weekend?
Save £3,000 on this incredible Ford Fiesta
Unique Selling Points
(Middle 10-20 seconds)
The middle section of your video is ideal for promoting the unique selling points of your product. Show your audience why it’s popular and entice them with visuals. You can overlay some close up footage of features of the car, while you’re describing the USPs.
Examples:
Features include 17” alloy wheels, touchscreen infotainment system and front heated seats.
This brilliant Citroën C1 is ideal for new drivers with its compact size and efficient performance.
We have savings of up to £2,000 available across our used car range during our VIP sale.
x1 Clear CTA
(Final 3-5 seconds)
A clear and concise call-to-action is vital for converting customers. Encourage the audience to visit your website or head to the dealership.
Examples:
Click the link above to learn more about this brilliant offer on our website.
Visit our Newcastle showroom to arrange a test drive and speak to our expert team.
Head to our website to browse our fantastic used car range and discover your perfect next car.
Don't forget to film your video vertically to achieve optimal results across social media platforms. Ensure good audio quality by using a lapel microphone if necessary and remember to add to captions to your video for accessibility.
Click here to read TikTok's 2024 End of Year Playbook.
Keen to start creating winning video content for your dealership?
Contact the OCOCO Team today for more expert advice on how to rev up your social media strategy. We look forward to hearing from you!
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